It’s been called “a funky transformation” (UPROXX) and a "groovy mashup” (AV CLUB) that "sounds more like a Sugarhill Gang track than the original song” (ROLLING STONE)… And now “Find My Way (feat. Beck)” has been #ThreeImagined as a psychedelic visual trip that blurs the boundaries of time, space — and even identity.
The “Find My Way (feat. Beck)” video was co-produced by Hyperreal Digital, which specializes in the creation of hyper-realistic digital avatars. "The technology to de-age talent and have them perform in creative environments like this is now fully-realized, even with one of the most recognized faces in the world," said Hyperreal's CEO Remington Scott.
Directed by Andrew Donoho (Janelle Monae, The Strokes, Khalid) and choreographed by Phil Tayag (Bruno Mars, Jabbawockeez), “Find My Way (feat. Beck)” was unveiled to the world today via a global broadcast premiere on MTV Live, MTVU and across MTV’s worldwide network of channels, as well as on the ViacomCBS Times Square billboard in New York.
"Find My Way (feat. Beck)” is the opening track of III Imagined, which is released on vinyl, CD, and cassette July 23 via Capitol Records. Order from Amazon now.