Study shows music tourism could be a big money boost to Britain

Britain could generate an extra £4 billion every year through music heritage tourism, a new study shows.

Titled ‘Imagine’, the study’s findings take the example of Liverpool, where the heritage of The Beatles attracts millions of music tourists every year and generates £70 million for the city’s local economy.

The impact that music heritage has on the region’s tourism economy will be discussed at the ‘Business of The Beatles’ symposium, held by the award-winning Beatles Story, as part of Liverpool’s International Festival for Business (IFB).

Speakers include Pete Best's brother Roag, Bill Kinsley of the Merseybeats and others.

Of course, there are a fair number of people in Liverpool who will tell you they hate Beatles tourists and how much the band's legacy overshadows the rest of the city's rich history.