Paul's new album has topped Billboard's chart, aided by being available in so many different formats (around 25, including many shades of vinyl and even on cassette), which encouraged fans to buy multiple copies.
McCartney III sold 104,000 copies in the U.S. in the week ending Dec. 24, according to Nielsen Music/MRC Data. The last solo rock album to log a larger sales week was McCartney’s own Egypt Station, which opened at No. 1 on the list dated Sept. 22, 2018 with 147,000 copies sold.
...McCartney III’s robust sales were aided by its availability across many CD and vinyl LP formats, including editions with alternative cover art or colored vinyl. The album sold 53,000 copies on CD; nearly 32,000 on vinyl LP, 18,000 as a digital download and 1,000 on cassette.
The album was available in more than 10 vinyl variants, which combined to sell nearly 32,000 copies in its first week – the third-largest sales week for a vinyl album since Nielsen Music/MRC Data began electronically tracking music sales in 1991. Only the debut weeks of Jack White’s Lazaretto (40,000) and Pearl Jam’s Vitalogy (34,000) were larger.