Elbow covers the Beatles' "Golden Slumbers" for John Lewis Christmas ad

It's a holiday tradition in England for the John Lewis department store to use a song to highlight the advent of the shopping season. This year, it's a cover of "Golden Slumbers" by Elbow, and it's gaining in popularity.

According to the Newburgh Gazette:

The advert tells the story of Joe, who is frightened of the monster, Moz, that lives under his bed. 

... Moz is a giant furry monster who comes out every night to play with his pal Joe. Moz eventually realises that it is time for him to leave Joe to grow up and the lovable monster is shown, under the bed, waving forlornly at his friend, eyes filled with tears.