It's pretty entertaining reading from today's perspective, given that the general tone of the vintage quotes is that the band was merely a passing fad, more about hair than music.
Feb. 16, 1964
Don't let the Beatles bother you. If you don't think about them, they will go away, and in a few more years they will probably be bald….
And teenagers, go ahead and enjoy your Beatlemania. It won't be fatal and will give you a lot of laughs a few years hence when you find one of their old records or come across a picture of Ringo in a crew cut.