Here's a quick look at how Ivor Arbiter, owner of London's Drum City in the 1960s, created the Beatles' famed logo.
“I had a phone call from the shop to say that someone called Brian Epstein was there with a drummer. Here was this drummer, Ringo, Schmingo, whatever his name was. At that time I certainly hadn’t heard of The Beatles. Every band was going to be big in those days!"
Epstein requested that the band’s name appear on the bass drum so Arbiter sketched the “drop-T” logo on a scrap of paper with the capital B and dropped T to emphasize the word ‘beat’. Drum City was paid £5 for the design and it was hand painted by local sign writer, Eddie Stokes, who painted bass-drum heads for the store during his lunch hour.
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