Via Music Week:
British executive Tom Greene was appointed as only the third CEO in Apple Corps’ history in September 2025.
[Now] Apple Corps has revealed a round of team additions from a broad range of music, film, retail, experiential, digital and brands backgrounds.
Greene previously held operating roles for the Harry Potter franchise, including stints running both Pottermore Publishing and Wizarding World Digital, a joint venture between Warner Bros and Pottermore. Apple Corps’ new wave of hires include executives from Harry Potter businesses and Warner Bros, as well as Paul McCartney’s MPL.
Since 1968, Apple Corps has overseen The Beatles’ creative and business interests. More than five decades since the band broke up, they remain at the forefront of popular culture.
The new Apple Corps hires are:
Lux Paterson, chief strategy and marketing officer
Paterson will be responsible for running marketing, digital, press & publicity, and strategy. Starting her career as a strategy consultant, she later joined Warner Bros Discovery to lead growth strategy for global franchises.
Jonathan Sands, retail and experiences
Sands will be joining the executive team to work across broader merchandise strategy, with a focus on Apple Corps’ ambitions in visitor experiences and retail. He has founded a number of experiential businesses, including Star Wars The Exhibition, The London Film Museum (which produced Bond in Motion) and the Harry Potter Platform 9 ¾ retail group, which he continued to run as SVP following its acquisition by Warner Bros.
Jemma Hill, chief finance and operating officer
Hill has joined Apple Corps from literary and entertainment agency The Blair Partnership, where for 10 years she was a member of the leadership team and group finance director responsible for financial management for the agency and various Neil Blair & JK Rowling businesses, including Pottermore. Hill was previously at The Walt Disney Company in various finance & operational roles across BVITV and the EMEA franchise organisation, having qualified with Deloittes.
Miranda Langford, head of marketing
Langford has joined Apple Corps from MPL, the umbrella company for the business interests of Paul McCartney. Over six years, she managed the MPL digital department, overseeing integrated marketing strategy across music releases, book releases, film projects, tours and brand partnerships.
In addition to the new hires, Cathy Hawkes has been promoted to chief of staff after three decades at Apple Corps.
Neil Mohring, general counsel, completes the executive team line-up and will now lead all business affairs after seven years in-house at Apple Corps.
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