Wednesday, April 22, 2015

Artifact: Vintage Apple Records promo crate display

Via Heritage Auctions:

 Apple Records created these crates in 1970 for retail use, as a clever way to promote the label's roster of artists to record buyers. Very few were made, and this is only the second one we've offered. There are colorful Apple Records labels on the ends, evoking actual fruit crates. "APPLE RECORDS LONDON" is embossed on both sides. The crate is in Very Good shape, structurally solid and with some paper loss to the pasted-on label at one end. The case was originally shipped with wooden dividers for Apple artists, which are missing here.



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